2027 partnership program
Partner with Rogue 7
Your brand on the bikes, riders and vans at the biggest desert races in America, with a trackable code and a season report so you can see what it returned.
Why desert racing
Where the audience is
- 65,000
- fans at Mint 400 race week in Las Vegas
- 800,000+
- livestream viewers for the major desert races
- FOX Sports + RACER
- Vegas to Reno simulcast on YouTube, RACER and Speed Sport 1
Event reach. Source: themint400.com, 2026
Event reach. Source: themint400.com, 2026
Event reach. Source: speedsport1.com, 2026
Two of our six races are the biggest desert races in America. Mint 400 race week includes a parade down the Las Vegas Strip and a free festival on Fremont Street. Every race carries live GPS tracking that fans follow online, and off-road fans buy trucks, parts, gear and powersports products.
Built to be measured
What every cash partner gets
Trackable code
Your own discount code so every sale traces back to the team.
Landing page
A page at r7racingusa.com/your-brand carrying your offer and link.
Shop listings
Your products listed in the team shop with your code and a tracked link to your store.
QR codes
On the vans, pit canopy and bike stand, pointing at your page.
Race recaps
A recap after every round names the partners who got us there.
Season report
Reach, clicks, code sales and placement photos, delivered after Vegas to Reno.
Five ways to partner
Partnership levels
Title
1 availableOne brand owns the team name, the best real estate and the category.
- Team name: [Your brand] Rogue 7 Racing
- Radiator shrouds and the front number plate header
- Jersey chest, both race vans, pit canopy headline
- Dedicated season film, 6 Reels and 18 rider posts
- Category exclusivity, 8 guest pit passes and 3 appearances
Primary
Major presence on the bikes, vans, gear and season content.
- Front and rear fenders plus fork guards
- Jersey back above the number, jersey sleeve and van rear quarter
- Featured in the season film, 3 Reels and 6 rider posts
- Full-season photo rights
- 2 guest pit passes and 1 appearance
Associate
Season-long presence built for local and regional businesses.
- Swingarm (one side) on the bikes
- Team tee and van rear doors
- Pit canopy logo at every race
- 3 rider posts, 3 story sets and 30 photos
Race Partner
Own one race weekend. Best fit: the Mint 400 or Vegas to Reno.
- Other swingarm side and pit canopy logo for your race
- 1 Reel, 3 rider posts and 3 story sets
- Named in the race recap
- 2 guest pit passes and race photo rights
Product
Tires, oil, parts, fuel or gear supplied in kind.
- Logo placement sized to product value
- Pit canopy logo and partner page listing
- 3 rider posts, 3 story sets and product shots
- Real use and feedback from three Open Pro riders
Something else in mind? Apply and tell us what your brand needs. We will build it.



Where your logo goes
On the bike
The surfaces race photography is built around.
- 1Front plate headerTitle
- 2Radiator shroudsTitle
- 3Fork guardsPrimary
- 4Rear fenderPrimary
- 5SwingarmAssociate
On the riders
Race gear and the team kit worn in the pits, on the podium and at appearances.
- 1Jersey chestTitle
- 2Jersey sleevePrimary
- 3Team tee and poloAssociate
On the vans
Both race vans carry partners on the road and in the pits at every event.
- 1Van side panelsTitle
- 2Van rear quarterPrimary
Plus the pit canopy at every race.
2027 season
Six races, about 2,350 miles
February 2027
Parker Dam 500
Legacy Racing · Parker, Arizona
March 2027
Mint 400
Best in the Desert · Primm and Las Vegas, Nevada
March 17-21, 2027
Baja 250
SCORE International · Mexicali, Baja California
May 2027
Silver State 300
Best in the Desert · Alamo, Nevada
June 2027
Baja Nevada
Legacy Racing · Nevada, two-day point to point
August 11-14, 2027
Vegas to Reno
Best in the Desert · Las Vegas to Reno, Nevada
Brands already behind our riders
Fasthouse · Union Graphic · Ogio · Mobius · Ryno Power · IMS · Moto United · Blud Lubricants · Fly · ODI · Ride Engineering · D.I.D · FMF · 100% · Maxxis · Engine Ice · Twin Air · Acerbis · Hinson · Handup · Avid MX
How it works
01
Apply
Tell us about your brand and what you want from a partnership. It takes about two minutes.
02
We reply
You hear back from Wyatt within two business days, with the full partnership program.
03
We talk
A short call to match a level to your goals, or build something that fits.
04
We go racing
Agreements are signed by December 2026. Your logo is on the bike at the Parker Dam 500 in February.
Apply to partner
Two short steps. Wyatt Cooper, team manager, replies to every application within two business days.
Questions
- What does a partnership cost?
- There are five levels, from a single race weekend to title partner, plus product partnerships supplied in kind. Pricing is in the partnership program we send when you apply.
- Can we partner with product instead of cash?
- Yes. Tires, oil, parts, fuel and gear partners supply product in kind and receive logo placement sized to the value of the product, rider posts and a partner page listing.
- How will we know it worked?
- Every cash partner gets a discount code and a landing page so sales trace back to the team, QR codes at the races, counted reach from every post we deliver, and a season report with placement photos after Vegas to Reno.
- Is there category exclusivity?
- The title partner locks its category. Other levels are not exclusive.
- When do we need to commit?
- Agreements for the 2027 season are signed by December 2026 so graphics, gear and vans are ready for the Parker Dam 500 in February. Race partners can join later for a single race weekend.
- Where does the money go?
- Into the race program: entries, fuel, parts, travel and race-day support at every round.
